LOVED: How to Rethink Marketing for Tech Products helps readers understand the fundamental purpose behind why marketing matters for every product and what is essential to do well.Most tech companies get product marketing wrong. LOVED is the next in the…
Category: marketing
marketing
MEng students test the market with Booxby, Lenme, and Springboard
Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management spring boot …
MEng students test the market with Springboard, Dearduck, and Stackhawk
Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management boot camp co…
MEng students test the market with LucidVR, Springboard, and Quizlet
For the past seven years, Martina Lauchengco has taught the Berkeley Master of Engineering’s Marketing & Product Management boot camp course. In this course, students gain exposure to a wide variety of product and marketing approaches, technologies…
Nick Chandler, Marketing Analyst at 23andMe: ‘My biggest networking advice is to put yourself out…
Nick Chandler, Marketing Analyst at 23andMe: ‘My biggest networking advice is to put yourself out there’By Jessie YingNick Chandler graduated in 2017 with an MEng degree in Industrial Engineering & Operations Research (IEOR). He currently works as …
The magic of marketing & product management in today’s digital age
by Ashley VillanuevaThe unique UC Berkeley Master of Engineering curriculum covers a breadth of business and leadership topics through 6 units of coursework offered in compliment to the technical courses and capstone projects. A pre-semester intensive …
