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Category: marketing

marketing

MEng lecturer Martina Lauchengco publishes new book LOVED

July 19, 2022 by Berkeley Master of Engineering

LOVED: How to Rethink Marketing for Tech Products helps readers understand the fundamental purpose behind why marketing matters for every product and what is essential to do well.Most tech companies get product marketing wrong. LOVED is the next in the…

Filed Under: marketing, News Room, product, product-marketing, silicon-valley, tech

MEng students test the market with Booxby, Lenme, and Springboard

February 18, 2021 by Berkeley Master of Engineering

Booxby bookstore observation studies

Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management spring boot …

Filed Under: engineering, marketing, News Room, product-management, product-marketing, uc-berkeley

MEng students test the market with Springboard, Dearduck, and Stackhawk

February 10, 2020 by Berkeley Master of Engineering

Students in a classroom.

Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management boot camp co…

Filed Under: engineering, marketing, News Room, product-management, Students, uc-berkeley

MEng students test the market with LucidVR, Springboard, and Quizlet

February 21, 2019 by Berkeley Master of Engineering

For the past seven years, Martina Lauchengco has taught the Berkeley Master of Engineering’s Marketing & Product Management boot camp course. In this course, students gain exposure to a wide variety of product and marketing approaches, technologies…

Filed Under: education, marketing, News Room, product-management, technology

Nick Chandler, Marketing Analyst at 23andMe: ‘My biggest networking advice is to put yourself out…

November 1, 2018 by Berkeley Master of Engineering

Nick Chandler, Marketing Analyst at 23andMe and MEng alumni

Nick Chandler, Marketing Analyst at 23andMe: ‘My biggest networking advice is to put yourself out there’By Jessie YingNick Chandler graduated in 2017 with an MEng degree in Industrial Engineering & Operations Research (IEOR). He currently works as …

Filed Under: careers, education, genetics, marketing, networking, News Room

The magic of marketing & product management in today’s digital age

February 26, 2018 by Berkeley Master of Engineering

A teacher in a lecture

by Ashley VillanuevaThe unique UC Berkeley Master of Engineering curriculum covers a breadth of business and leadership topics through 6 units of coursework offered in compliment to the technical courses and capstone projects. A pre-semester intensive …

Filed Under: bootcamp, engineering-leadership, marketing, master-of-engineering, News Room, product-management

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