LOVED: How to Rethink Marketing for Tech Products helps readers understand the fundamental purpose behind why marketing matters for every product and what is essential to do well.Most tech companies get product marketing wrong. LOVED is the next in the…
Category: product-marketing
product-marketing
MEng students test the market with Booxby, Lenme, and Springboard
Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management spring boot …