Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management spring boot …
Category: product-management
product-management
MEng students test the market with Springboard, Dearduck, and Stackhawk
Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management boot camp co…
Six qualities that all strong product managers possess
Janel Wellborn, Founder & Managing Partner @ Peerless Partners, shares her advice with Master of Engineering students at UC BerkeleyOn Friday, January 10, 2020, Janel Wellborn delivered a guest lecture on digital product management in the E270G: Ma…
Fung Feature: Youhee Choi, MEng ’18 (IEOR)
On how she pivoted into tech, advice for aspiring PMs, and her tips to beat the stress.Youhee Choi, MEng ’18 (Industrial Engineering and Operations Research), second from the left.“I’m Youhee Choi, and I was born and raised in Korea. I lived there for …
MEng students test the market with LucidVR, Springboard, and Quizlet
For the past seven years, Martina Lauchengco has taught the Berkeley Master of Engineering’s Marketing & Product Management boot camp course. In this course, students gain exposure to a wide variety of product and marketing approaches, technologies…
Leyla Seka: ‘Challenge the bias that’s intrinsically built into today’s products’
Leyla Seka, EVP of Mobile at Salesforce: ‘Challenge the bias that’s intrinsically built into today’s products’By Ashley VillanuevaLeyla Seka, Executive Vice President of Mobile at SalesforceOn Friday, January 11, 2019, Leyla Seka, executive vice presid…
Alex Marques: ’The mentorship I’ve had is the best part of my work life’
By Jessie YingAlex Marques graduated in 2018 with an MEng degree in Mechanical Engineering and Product Design. He currently works as Product Manager at Bishop Wisecarver, a business-to-business company (B2B) that sells machine components and engineerin…
The magic of marketing & product management in today’s digital age
by Ashley VillanuevaThe unique UC Berkeley Master of Engineering curriculum covers a breadth of business and leadership topics through 6 units of coursework offered in compliment to the technical courses and capstone projects. A pre-semester intensive …
