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Category: product-management

product-management

MEng students test the market with Booxby, Lenme, and Springboard

February 18, 2021 by Berkeley Master of Engineering

Booxby bookstore observation studies

Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management spring boot …

Filed Under: engineering, marketing, News Room, product-management, product-marketing, uc-berkeley

MEng students test the market with Springboard, Dearduck, and Stackhawk

February 10, 2020 by Berkeley Master of Engineering

Students in a classroom.

Silicon Valley veteran and lecturer Martina Lauchengco shows MEng the importance of product-market fit.For the past several years, Martina Lauchengco has taught the Berkeley Master of Engineering’s E270G: Marketing & Product Management boot camp co…

Filed Under: engineering, marketing, News Room, product-management, Students, uc-berkeley

Six qualities that all strong product managers possess

January 22, 2020 by Berkeley Master of Engineering

A blonde woman stands in front of a projector screen speaking to a classroom.

Janel Wellborn, Founder & Managing Partner @ Peerless Partners, shares her advice with Master of Engineering students at UC BerkeleyOn Friday, January 10, 2020, Janel Wellborn delivered a guest lecture on digital product management in the E270G: Ma…

Filed Under: engineering, News Room, product-development, product-management, technology, uc-berkeley

Fung Feature: Youhee Choi, MEng ’18 (IEOR)

March 7, 2019 by Berkeley Master of Engineering

On how she pivoted into tech, advice for aspiring PMs, and her tips to beat the stress.Youhee Choi, MEng ’18 (Industrial Engineering and Operations Research), second from the left.“I’m Youhee Choi, and I was born and raised in Korea. I lived there for …

Filed Under: berkeley, engineering, international-womens-day, News Room, product-management, women-in-tech

MEng students test the market with LucidVR, Springboard, and Quizlet

February 21, 2019 by Berkeley Master of Engineering

For the past seven years, Martina Lauchengco has taught the Berkeley Master of Engineering’s Marketing & Product Management boot camp course. In this course, students gain exposure to a wide variety of product and marketing approaches, technologies…

Filed Under: education, marketing, News Room, product-management, technology

Leyla Seka: ‘Challenge the bias that’s intrinsically built into today’s products’

January 29, 2019 by Berkeley Master of Engineering

Leyla Seka, EVP of Mobile at Salesforce: ‘Challenge the bias that’s intrinsically built into today’s products’By Ashley VillanuevaLeyla Seka, Executive Vice President of Mobile at SalesforceOn Friday, January 11, 2019, Leyla Seka, executive vice presid…

Filed Under: mobile, News Room, product-management, salesforce, silicon-valley, startup

Alex Marques: ’The mentorship I’ve had is the best part of my work life’

October 3, 2018 by Berkeley Master of Engineering

Alex Marques, a MEng alumni

By Jessie YingAlex Marques graduated in 2018 with an MEng degree in Mechanical Engineering and Product Design. He currently works as Product Manager at Bishop Wisecarver, a business-to-business company (B2B) that sells machine components and engineerin…

Filed Under: careers, education, mentorship, News Room, product-management, technology

The magic of marketing & product management in today’s digital age

February 26, 2018 by Berkeley Master of Engineering

A teacher in a lecture

by Ashley VillanuevaThe unique UC Berkeley Master of Engineering curriculum covers a breadth of business and leadership topics through 6 units of coursework offered in compliment to the technical courses and capstone projects. A pre-semester intensive …

Filed Under: bootcamp, engineering-leadership, marketing, master-of-engineering, News Room, product-management

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