LOVED: How to Rethink Marketing for Tech Products helps readers understand the fundamental purpose behind why marketing matters for every product and what is essential to do well.Most tech companies get product marketing wrong. LOVED is the next in the…
Category: product
product
Patrick Lai, MEng ’19 (ME): “Product design is at the intersection of art and engineering.”
On his experience as a 2019 graduate and how he discovered his enthusiasm for design.Patrick Lai earned a Mechanical Engineering degree from Berkeley MEng in 2019. Here, he discusses his interest in creative design as well as his discovery of and passi…
Humans of Fung: Tiffany Tao, MEng ’20 (ME)
On how her passion for STEM has inspired her journey to become a product design engineer.Tiffany celebrates her MEng master’s degree at the postponed 2020 commencement. Photo by Matthew TaoTiffany Tao graduated from the Berkeley MEng program in 2020, w…