The Fung Institute Marketing and Communications team’s goal is to elevate and reinforce the Fung Institute mission and vision through storytelling, branding, and ensuring that the institute is part of the collective conversation around technology and leadership.
Request a Service
For those seeking publicity for a grant, paper, commentary, award, or other news, please refer to the News and Media Relations section of this page for guidance prior to submitting a request.
The Fung Institute Brand Identity Toolkit explains the basic usage rules for all identity elements and how to utilize them to create powerful and consistent communications pieces, while at the same time strengthening the Fung Institute brand.
Berkeley Brand Guidelines
For further brand support and training, please refer to the campus brand website.
The Berkeley color palette has two layers: primary and secondary palettes, each with its own subgroupings of colors. These color palettes have been modified for use online. Six of the original brand colors—Founder’s Rock, Medalist, Lap Lane, Soybean, Pacific and Bay Fog—have been altered subtly to insure web accessibility. It is important to maintain a sense of hierarchy, balance and harmony when using the Berkeley color palette. Our color system is extremely flexible, but exercise restraint. Unique and exciting color palettes can be created from as few as three or four colors in addition to the primary Berkeley palette.
Adobe Swatch Exchange (ASE) files
InDesign, Illustrator and Photoshop all support the exchange of colors via ASE files. Load these color files to your program to easily access the Berkeley color palette. Download ASE files. | Download ACO files.
CMYK 0 | 32 | 100 | 0
CMYK 0 | 69 | 98 | 12
CMYK 0 | 98 | 46 | 0
CMYK 1 | 85 | 88 | 0
CMYK 11 | 68 | 95 | 62
CMYK 5 | 11 | 8 | 12
CMYK 79 | 0 | 6 | 5
CMYK 45 | 25 | 16 | 59
CMYK 25 | 2 | 30 | 4
CMYK 23 | 0 | 89 | 0
CMYK 17 | 0 | 88 | 39
CMYK 40 | 40 | 80 | 55
CMYK 0 | 0 | 0 | 7
CMYK 0 | 0 | 0 | 47
CMYK 14 | 8 | 0 | 58
Pantone 4139 C
FF Primary Green
CMYK 38 | 0 | 17 | 30
Pantone 2459 C
FF Secondary Green
CMYK 41 | 0 | 0 | 27
Pantone 7472 C
FF Conservation Green
CMYK 17 | 0 | 6 | 78
Pantone 627 C
Fung Institute staff are encouraged to use the following template for their email signature:
- Contact Info
- Gender pronouns
- Program Logo: Fung Institute or Berkeley MEng or Fung Fellowship
- Social media and website links
Director of Academic Capstone Experience
Fung Institute for Engineering Leadership
UC Berkeley College of Engineering
2451 Ridge Road #330 | Berkeley, CA 94709
(510) 642-0623 | firstname.lastname@example.org
Gender pronouns: he/him/his
Please use the following event templates in Adobe Illustrator to create directional and table-top signage for your events.
Half sheet size
Freight is an Open Type font family made up of three styles, each with six weights and an extensive character set. Each style includes small capitals, fractions, standard ligature, lining and oldstyle figures, and more. The Freight family supports over 90 languages. The University has an institutional font license covering these sites. See brand.berkeley.edu to request access to the fonts.
Berkeley branded fonts
Fung Fellowship font
Alternative Web Font
Open Sans is recommended as the free web font alternative to Freight Sans. Commissioned by Google and optimized for web and mobile interfaces, Open Sans has excellent legibility characteristics in its letterforms. Like Freight Sans, it is a humanist sans serif typeface with a friendly appearance. Open Sans is downloadable free of charge at Font Squirrel.
Note: This is the incorrect version:
The Berkeley MEng wordmark should be used when referring solely to the Berkeley Master of Engineering program. The colors used are Berkeley Blue (PMS282) and California Gold (PMS123).
MEng LinkedIn Headers
Purchase from University-Approved Licensees
You must use a vendor that’s a university-approved licensee when purchasing merchandise bearing any university mark for any purpose. This policy applies to all promotional items, including t-shirts for conferences, water bottles for giveaways, backpacks for students, etc.
Approved licensees provide ethically-sourced products and abide by guidelines designed to protect and promote the use of the university’s logos, name, seal, wordmarks, and landmarks.
If you already have a vendor you’d like to order from, but are unsure if they are a licensee, check the full list of licensees (PDF). The licensing program is managed by the Cal Athletics Licensing Office. Royalty fees of 15% may apply to your order, depending on the nature of the product and its intended use. Your vendor will check with the licensing office and let you know whether the royal fee applies.
News and Media Relations
The communications team at the Fung Institute serves both as a media outlet that disseminates stories to various audiences and as a media relations team to help get our stories published in other news outlets.
There is no full- or part-time PR specialist, so these responsibilities are shared between the director and other team members. Therefore we need to be strategic about how we deploy our resources. However, we would like to respond to all requests if we can. If we are not able to assist with a press release or writing a story, we can at least to share your news on one of our social media channels or add your story idea our feature or use at a later date.
These are the general topics we would like to cover via writing a news story on the website:
- A grant award that is a significant amount of money or for an interesting or unique study
- A recently published or soon-to-be published research paper (if the findings are particularly newsworthy, we will first pitch to campus Public Affairs if there is enough lead time)
- An award or honor you received or an appointment to a distinguished association or leadership position
- Student accomplishments or honors
- A commentary in a journal on a hot topic in public health
To write a story about a study, we need access to or a PDF of the draft or embargoed paper—minimally we would need the abstract.
These are examples of stories we would like to cover via sharing on social media and/or monthly FI News:
- Event and field photos (please provide captions with your photos)
- An op-ed or article you wrote that was published in a media outlet
- Profiles of and Q&As with faculty, staff, students, or alumni
- An appearance on radio or television
- An event video where you’re giving a talk or on a panel
- An article where you’re quoted as an expert
- Faculty, student, and alumni blog posts, on the Berkeley Blog or elsewhere
- Networking, grants, trainings, webinars, contests and other opportunities for students or faculty
The campus Public Affairs office will also help promote our stories externally. They have a higher standard for what they will take on as newsworthy and they prefer several weeks of lead time before a study is published. If you have stories to share, you can contact Public Affairs directly, but it is recommended to first touch base with the communications team at email@example.com. They can help you determine the best way to pitch your story to campus and/or other possible strategies to disseminate. If you do contact campus directly, please also cc: the communications team.
Please check out the Media Training for Academics resource. This free, self-paced online course to help you gain the media skills to effectively communicate your work to the public. The course is driven by a series of short videos and exercises covering topics including:
- What makes news
- How to identify, develop and deliver your messages
- What to do when a reporter calls
- Preparing for on-camera interviews
- Writing and pitching an op-ed, blog, or social media piece
- How to set up professional-style video-call interviews
Submitting an op-ed to the LA Times
- Don’t Be Boring: You have to hook the reader in the first paragraph, so get something interesting right at the top.
- Be Accessible: Write for the average reader. Think about it like you’re making your case at a dinner party. Try to avoid acronyms and legalese as much as possible.
- Be Timely: Find a news hook. If you know something is coming up, like a SCOTUS decision, write the majority of the piece ahead of time, update it quickly and email it in ASAP. Sometimes a great Op-Ed doesn’t get published because they ran with something that came in sooner.
- Pro Tip: Bring yourself into the piece. Pieces that have a first person element do vastly better over all. Humans want to read about other humans.
- Take a stand: Facts are not enough and it can’t just be a report on your research. What is your opinion? If you read something and you can’t wait to tell somebody, that’s interesting.
- Length: 600-750 words max
- Bylines: no more than 2 authors
- Submitting: sending to the main email address (ex: firstname.lastname@example.org) guarantees your submission is read quickly. A team of editors has access to those emails and everything gets read. Don’t pitch an idea – send completed work and they will edit as needed.
- Newer faculty members: don’t be afraid to put your voice out there! There’s a misconception that publishing Op-Eds could be a barrier to tenure, when in fact they raise the visibility of the scholar and the school and show you’re interested in application in the world, which is often viewed as a plus in the legal academy.
The Fung Institute Marketing and Communications team manages the following publications and platforms:
Fung Institute News
The enewsletter for current students, alumni, and friends of Fung Institute is shared once a month to an email list of more than 5,000. Sign up for FI News.
We share news, media mentions, event photos, and other items of interest on the following channels. Nominate yourself or someone for the Humans of Fung series.