Fung Institute Marketing & Communications

The Berkeley color palette has two layers: 
primary and secondary palettes, each with its
 own subgroupings of colors. These color palettes have been modified for use online. Six of the original brand colors—Founder’s Rock, Medalist, Lap Lane, Soybean, Pacific and Bay Fog—have been altered subtly to insure web accessibility. It is important to maintain a sense of hierarchy, balance and harmony when using the Berkeley color palette. Our color system is extremely flexible, but exercise restraint. Unique and exciting color palettes can be created from as few as three or four colors in addition to the primary Berkeley palette.

Adobe Swatch Exchange (ASE) files

InDesign, Illustrator and Photoshop all support the exchange of colors via ASE files. Load these color files to your program to easily access the Berkeley color palette. Download ASE files. | Download ACO files.

Fung Institute staff are encouraged to use the following template for their email signature:
Standard Information:

• Name
• Title
• Organization
• College
• Address
• Contact Info

Optional add-ons include:

• Gender pronouns
• Program Logo: Fung Institute or Berkeley MEng or Fung Fellowship
• Social media and website links
  • Fung Institute – Facebook | Twitter | Instagram | Medium | Events
    • funginsitute.berkeley.edu
  • Fung Fellowship – Facebook | Twitter | Instagram | Medium | Events
    • fungfellows.berkeley.edu

Example: 
Alexandre Beliaev, PhD
Director of Academic Capstone Experience
Fung Institute for Engineering Leadership
UC Berkeley College of Engineering
2451 Ridge Road #330 | Berkeley, CA 94709
(510) 642-0623 | alexb@berkeley.edu
Gender pronouns: he/him/his

Please use the following event templates in Adobe Illustrator to create directional and table-top signage for your events.

• Event Photography Notice

Tabloid size

Letter size

Half sheet size

Freight is an Open Type font family made up of three styles, each with six weights and an extensive character set. Each style includes small capitals, fractions, standard ligature, lining and oldstyle figures, and more. The Freight family supports over 90 languages. The University has an institutional font license covering these sites. See brand.berkeley.edu to request access to the fonts.

Berkeley branded fonts

• Freight Micro
• Freight Sans
• Freight Text

Fung Fellowship font

• Helvetica Neue

Alternative Web Font

Open Sans is recommended as the free web font alternative to Freight Sans. Commissioned by Google and optimized for web and mobile interfaces, Open Sans has excellent legibility characteristics in its letterforms. Like Freight Sans, it is a humanist sans serif typeface with a friendly appearance. Open Sans is downloadable free of charge at Font Squirrel.

• Open Sans

View on Google Drive

View on Google Drive

View in Google Drive

MEng LinkedIn Headers

Access office name page signage templates

When ordering promotional merchandise bearing the Fung Institute, Berkeley MEng, and/or Fung Fellowship wordmark, certain policies and royalty fees may apply.Please note the information below in order to ensure a smooth ordering process and compliance with university licensing rules.

Purchase from University-Approved Licensees

You must use a vendor that’s a university-approved licensee when purchasing merchandise bearing any university mark for any purpose. This policy applies to all promotional items, including t-shirts for conferences, water bottles for giveaways, backpacks for students, etc.

Approved licensees provide ethically-sourced products and abide by guidelines designed to protect and promote the use of the university’s logos, name, seal, wordmarks, and landmarks.

If you already have a vendor you’d like to order from, but are unsure if they are a licensee, check the full list of licensees (PDF). The licensing program is managed by the Cal Athletics Licensing Office. Royalty fees of 15% may apply to your order, depending on the nature of the product and its intended use. Your vendor will check with the licensing office and let you know whether the royal fee applies.

These are the general topics we would like to cover via writing a news story on the website:

• A grant award that is a significant amount of money or for an interesting or unique study
• A recently published or soon-to-be published research paper (if the findings are particularly newsworthy, we will first pitch to campus Public Affairs if there is enough lead time)
• An award or honor you received or an appointment to a distinguished association or leadership position
• Student accomplishments or honors
• A commentary in a journal on a hot topic in public health

To write a story about a study, we need access to or a PDF of the draft or embargoed paper—minimally we would need the abstract.

These are examples of stories we would like to cover via sharing on social media and/or monthly FI News:

• Event and field photos (please provide captions with your photos)
• An op-ed or article you wrote that was published in a media outlet
• Profiles of and Q&As with faculty, staff, students, or alumni
• An appearance on radio or television
• An event video where you’re giving a talk or on a panel
• An article where you’re quoted as an expert
• Faculty, student, and alumni blog posts, on the Berkeley Blog or elsewhere
• Networking, grants, trainings, webinars, contests and other opportunities for students or faculty

Blog Best Practices for Fung Institute Community

The campus Public Affairs office will also help promote our stories externally. They have a higher standard for what they will take on as newsworthy and they prefer several weeks of lead time before a study is published. If you have stories to share, you can contact Public Affairs directly, but it is recommended to first touch base with the communications team at funginstitute@berkeley.edu. They can help you determine the best way to pitch your story to campus and/or other possible strategies to disseminate. If you do contact campus directly, please also cc: the communications team.

Please visit the campus News and Media Relations page to see what communications channels they manage and Public Affairs handouts for more resources (must use CalNet to access).

Please check out the Media Training for Academics resource. This free, self-paced online course to help you gain the media skills to effectively communicate your work to the public. The course is driven by a series of short videos and exercises covering topics including:

• What makes news
• How to identify, develop and deliver your messages
• What to do when a reporter calls
• Preparing for on-camera interviews
• Writing and pitching an op-ed, blog, or social media piece
• How to set up professional-style video-call interviews

Submitting an op-ed to the LA Times 

• Don’t Be Boring: You have to hook the reader in the first paragraph, so get something interesting right at the top.
• Be Accessible: Write for the average reader. Think about it like you’re making your case at a dinner party. Try to avoid acronyms and legalese as much as possible.
• Be Timely: Find a news hook. If you know something is coming up, like a SCOTUS decision, write the majority of the piece ahead of time, update it quickly and email it in ASAP. Sometimes a great Op-Ed doesn’t get published because they ran with something that came in sooner.
• Pro Tip: Bring yourself into the piece. Pieces that have a first person element do vastly better over all. Humans want to read about other humans.
• Take a stand: Facts are not enough and it can’t just be a report on your research. What is your opinion? If you read something and you can’t wait to tell somebody, that’s interesting.
• Length: 600-750 words max
• Bylines: no more than 2 authors
• Submitting: sending to the main email address (ex: oped@latimes.com) guarantees your submission is read quickly. A team of editors has access to those emails and everything gets read. Don’t pitch an idea – send completed work and they will edit as needed.
• Newer faculty members: don’t be afraid to put your voice out there! There’s a misconception that publishing Op-Eds could be a barrier to tenure, when in fact they raise the visibility of the scholar and the school and show you’re interested in application in the world, which is often viewed as a plus in the legal academy.