These guidelines are intended to promote clarity and consistency in University of California, Berkeley Coleman Fung Institute for Engineering Leadership publications and correspondence.
The mission of the Coleman Fung Institute for Engineering Leadership at UC Berkeley is to transform engineers and scientists into leaders who can take risks and develop technical, social, and economic innovations. The Fung Institute achieves its mission through three verticals: research, the Fung Fellowship for Wellness and Technology Innovation, and the Berkeley Master of Engineering program.
- The Berkeley ecosystem. World-class engineering education in the heart of the San Francisco Bay Area.
- Collaboration. Success through teamwork and leadership.
- Social Impact.
Editorial Style Guide
In titles, capitalize the first word and nouns.
- We capitalize: Internet, AI, and IoT. Comprehensive Exam.
- Capstone is capitalized when referring to a project, i.e. “…the Capstone project”
- We use sentence case for new/blog headlines
- Capitalize titles when they appear before a name or appear on their own after a name: Will Allison, Director of the Air Pollution Control Division.
Capitalize the names of months in all uses.
When a month is used with a specific date, abbreviate only the months of January (Jan.), February (Feb.), August (Aug.), September (Sept.), October (Oct.), November (Nov.), and December (Dec.).
When a phrase lists only a month and year, spell out the month.
Always use Arabic figures, without st, nd, rd or th: Oct. 8 (not Oct. 8th).
Do not separate a month and a year with commas: “The start-up went public in July 2016.”
If a phrase includes the day, month, and year, use commas: “Jenny’s birthday is January 13, 2002.”
Lowercase the am and pm when they follow a time. No spaces, even when using a time range. Include the time zone when communicating with an audience outside of California. Do not include the minutes when the time is right on the hour. Spell out the word noon and midnight when referring to 12pm and 12am. For example: 10pm, 10:15pm, 9am-noon, or 1:30-4pm.
On social media, we prefer the date include the abbreviated day of the week, month/date, and time. For example: Fri. 3/2 at 10am.
We abbreviate degrees and do not use periods in abbreviations. For example: BS, BA, MBA, MEng, MS, MFE, PhD
*Also note that the “h” in PhD is not capitalized.
When academic degrees are referred to in general terms such as doctorate, doctoral, bachelor’s, or master’s, they are not capped: He earned a bachelor’s degree in English, or a degree in history.
Master of Engineering (MEng)
When referring to the UC Berkeley Master of Engineering (MEng) program, first use the full official name, followed by the abbreviated version. References to the program:
- The UC Berkeley Master of Engineering (MEng) program
- The Berkeley MEng program
- MEng program
- Berkeley MEng
Examples of usage:
…UC Berkeley MEng students…
…courses taught in the MEng program at Fung Institute…
Department, Concentrations, and Tracks
Refer to the following departments by the full name, followed by the abbreviations. List concentrations with a forward slash. For example: IEOR/Decision Analytics.
- Bioengineering (BIOE)
- Civil & Environmental Engineering (CEE)
- Systems Engineering
- Transportation Engineering
- Electrical Engineering & Computer Sciences (EECS)
- Data Science and Systems
- Integrated Circuits & Physical Electronics
- IoT Design Experience
- Robotics & Embedded Software
- Signal Processing & Communications
- Visual Computing & Computer Graphics
- AR/VR Design Experience
- Industrial Engineering & Operations Research (IEOR)
- FinTech (capital F and T, no spaces)
- Part-Time in Data-Driven Decision Analytics (default preference use “Data-Driven Decision Analytics”)
- Materials Science & Engineering (MSE)
- Advances in Opto-Electronic Materials
- Advanced Structural Materials
- Materials for Advanced Energy Systems
- Mechanical Engineering (ME)
- Advanced Energy Technology
- Modeling and Simulation of Physical Processes and Systems
- Experiential Advanced Control Systems Design
- Product Design
- Nuclear Engineering (NE)
- Fission Reactor Analysis & Engineering
- Nuclear Materials
- Nuclear Waste & Materials Management
Degrees and Graduation Years
When identifying Berkeley MEng alumni, use the abbreviated degree followed by the two-digit graduation year with no punctuation. For example: Han Jin, MEng ’12 (IEOR) | Grace Bailey, MEng ’18 (NE) | Ethan Wells, MEng ’17 (ME/Product Design)
Alumni, Alumnus, Etc.
- Alumnus refers to a male only. The male plural is alumni.
- Alumna refers to a female only. The female plural is alumnae.
- Groups consisting of male and female graduates are referred to as alumni.
- Alum may be used for colloquial purposes.
Hyphenate two words or more when they modify a noun preceding them. When the modifiers follow, usually a hyphen is not needed. Example of proper uses of hyphens: “My two-year-old dog, Ernie, loves chewing on bones.” OR “My dog Ernie is two years old.”
- Use a hyphen in: start-up
We use hyphens in part-time and full-time.
When a web address contains “www,” it is not necessary to include the “http://.” You may also omit the “www” (optional). www.funginstitute.berkeley.edu | funginstitute.berkeley.edu. If you’d like, you may include “http://” with addresses that do not contain “www” (optional).
Use a person’s first and last name the first time he or she is mentioned. On second reference, use only first name with no title, unless the person specifies otherwise.
- We write with the symbol % instead of the word percent.
- Write out numbers up until 10.
We use the serial comma: a comma before the last item in a series. For example: The Berkeley MEng community consists of faculty, students, and staff.
When including links in your content, use text that properly describes where the link will go. Using “click here” is not considered descriptive, and is ineffective for a screen reader user. For more accessibility tips, visit the UC Berkeley Web Access site.
For example, if you are pointing visitors to a page called About Us:
Words/Phrases Commonly Misused
- Blockchain is always one word and, if it is not at the beginning of a sentence or title, it is lowercased.
- Shortened “information session” is two words: info session
Questions or Comments?
Please feel free to contact the Fung Institute Marketing Team at (510) 642-0670.
UC Berkeley Brand and Identity Resources