• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Career
  • Alumni
  • Employers
  • News

Fung Institute for Engineering LeadershipFung Institute for Engineering LeadershipFung Institute for Engineering Leadership

  • Master of Engineering
    • Master of Engineering Program
      • Engineering Departments
      • Program Design
      • Leadership Development
      • Capstone Experience
      • Career Development
      • Learn More
      • How to Apply
  • Fung Fellowship
    • Fung Fellowship

      The Fung Fellowship is shaping a new generation of entrepreneurial leaders focused on transforming health and wellness.

      • Program Overview
    • The Fung Fellowship
    • Executive & Professional Education
  • Partners
    • Partners
    • Become a Partner
    • Propose a Project
    • Recruit a Student
  • Apply
  • About
  • Career
  • Alumni
  • News
Sekhon Kalla headshot

Chief Scientist Jasjeet Sekhon, Refining Persuasion Experiments

October 26, 2015 by CoE admin Leave a Comment

Our Chief Scientist, Jasjeet Sekhon, with the assistance of his all-star team of students, has been refining persuasion experiments in a variety of topics–everything from vaccines to voting. According to the Berkeley Research page, Jasjeet’s team is working to pioneer powerful, new statistical approaches and computer algorithms to improve and streamline surveys. By implementing these new ideas, sample sizes can be reduced without compromising reliability, and both time and cost can be diminished, a HUGE benefit for smaller companies

with limited budgets.

Their work is truly fascinating; by conducting these persuasion experiments, it may close the disagreement gap regarding controversial topics such as child vaccination, climate change, and even gay marriage.

Jasjeet states: “Right now, it takes a lot of human effort to implement our experimental design and our statistical and computational methods. Our goal is to develop software to make this easy for organizations big and small to implement. The current focus is on persuasion experiments, but the methods and design have all sorts of applications, such as online marketing experiments.”

For more information on the project from Jasjeet Sekhon himself, read on.

Share on FacebookShare on TwitterShare on Linkedin

Filed Under: News Room

Primary Sidebar

Fung Institute For Engineering Leadership
Shires Hall
2451 Ridge Road Berkeley, CA 94709

Mudd Hall
1798 Scenic Avenue Berkeley, CA 94709

(510) 642-0633
funginstitute@berkeley.edu

Explore

  • Programs
  • Partners
  • Apply
  • Feedback
  • Job Opportunities

Experience

  • About
  • Career
  • Alumni
  • News
  • Donate

Connect

Copyright © 2023 Accessibility • Nondiscrimination • Privacy • Sitemap

berkeley_engineering

uc-berkeley

Copyright © 2023 Accessibility • Nondiscrimination • Privacy • Sitemap

berkeley_engineering

uc-berkeley

Prospective MEng Students

Sign up for our mailing list to receive program news and updates including information sessions, class visits and opportunities to connect with an admissions advisor.