Our Chief Scientist, Jasjeet Sekhon, with the assistance of his all-star team of students, has been refining persuasion experiments in a variety of topics–everything from vaccines to voting. According to the Berkeley Research page, Jasjeet’s team is working to pioneer powerful, new statistical approaches and computer algorithms to improve and streamline surveys. By implementing these new ideas, sample sizes can be reduced without compromising reliability, and both time and cost can be diminished, a HUGE benefit for smaller companies

with limited budgets.

Their work is truly fascinating; by conducting these persuasion experiments, it may close the disagreement gap regarding controversial topics such as child vaccination, climate change, and even gay marriage.

Jasjeet states: “Right now, it takes a lot of human effort to implement our experimental design and our statistical and computational methods. Our goal is to develop software to make this easy for organizations big and small to implement. The current focus is on persuasion experiments, but the methods and design have all sorts of applications, such as online marketing experiments.”

For more information on the project from Jasjeet Sekhon himself, read on.