If you want to understand how to build a culture and organization for truly “high performance teams”, then take a close look at “Netflix Culture: Freedom & Responsibility” developed at Netflix by Patty McCord and posted by CEO Reed Hastings on SlideShare. Facebook’s Sheryl Sandberg has called it “the most important document ever to come… Read More »
Category: Chief Scientist Corner
Chief Scientist Corner
Innovation and Entrepreneurial Policy, Asia Perspective
Last month, I hosted our Global Engineering Leadership (GEL) module in Hong Kong, which offered a fascinating perspective on innovation and entrepreneurial policies across Asia, in particular East Asia’s main economies of Korea, Japan and China. One of Asia’s main business differences relates to the intertwining of family- owned and state-owned business. And as most… Read More »
Passage of Title II of JOBS Act Creates New Opportunity for Entrepreneurial Finance
THE SCIENCE OF SALES CAMPAIGNS
No matter how much value comes from the design quality of a company’s products or services, the fact is that “products don’t sell themselves”. Knowing how to build a sales and marketing campaign is as critical for engineering leaders to understand, as knowing how to build the right product or service for the right market.… Read More »
Richard Swart to Head Crowdfunding Research Program at UC Berkeley
PRIVACY & THE INTERNET ECONOMY – BIG DATA THREATS AND OPPORTUNITIES
Over the past 10 years, Internet ad revenue has grown by 7X, from approximately $1.5B to now $10B annually. A major driver of this growth is a “behind the scenes” network of cookie collection companies, data exchanges, and data analytics that lead to customer data collection and highly targeted digital advertising – in short, Big… Read More »
STORYTELLING FOR ENGINEERING LEADERS
As engineers and engineering leaders, we often forget the important role of “storytelling” in our work. Usually, this takes the form of a myopic focus on our technology capabilities or markets served. What we forget is that it won’t matter unless the concept is meaningful to people. And stories are the medium that humans understand… Read More »
IT SEEMS THAT SILICON VALLEY INNOVATION MODELS DON’T WORK EVERYWHERE ELSE
Recently, I had the opportunity to speak in Copenhagen at Denmark Technical University on the topic of engineering leadership and the culture of innovation. Topics included the ways that innovation goes wrong and how important it is for firms to diversify away from the business models that have worked in the firm’s past. One of… Read More »
HOW MIXBOOK’S FOUNDERS TRANSLATED ENGINEERING SMARTS TO ENTREPRENEURIAL SUCCESS
We are now in our 8th year of of Berkeley’s Center for Entrepreneurship and Technology. Please join me in recognizing Andrew Laffoon and Aryk Grosz – alumni from our first year who proved 50 investors wrong and founded Mixbook directly from their CET course. Mixbook is the first of many firms launched from the CET.… Read More »