This introductory clip to Engineering Leadership illustrates of what can go wrong during the process of innovation. The clip is centered around the famous case of E-Ink which raised $120M over 7 years to commercialize an exciting new display technology.
As you watch the video, think about what the firm did right and wrong. What could you have done better as an engineering leader?
Choosing a market, choosing a business model, types of mistakes and miscalculations, technology push timeline, building ecosystems of suppliers, partners, and customers, and early stage innovation.