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DESIGNING A CORPORATE ENTREPRENEURSHIP PROGRAM – A QUALCOMM CASE STUDY (PART 1 OF 2)

March 27, 2013 by funginstitute Leave a Comment

Reblogged from Steve Blank:

I ran into Ricardo Dos Santos and his amazing Qualcomm Venture Fest a few years ago and was astonished with its breath and depth.  From that day on, when I got asked about which corporate innovation program had the best process for idea selection, I started my list with Qualcomm.

This is Ricardo’s “post mortem” account of the life and death of a corporate entrepreneurship program.  Part 1 outlining the program is here.  Part 2 describing the challenges and “lessons learned” will follow.

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Filed Under: Chief Scientist Corner

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